

He plans to create a “megacity” to develop an innovation hub for tech and business startups. Certain players in this field are taking it to the next level: Adrien Cheng - CEO of New World Development, bought one of the largest land plots in Sandbox. It’s not only about advertisements, though. Certain districts in metaverse ecosystems are better depending on location, as businesses can create marketing campaigns that reach out to broader traffic. Like physical real estate, anyone looking to buy virtual properties needs to consider location, size, and land scarcity. What We Should be Aware of When Buying Digital Land To date, it owns more than 2000 virtual lands across 16 metaverses. This is already happening, and we have witnessed it with Republic Real - one of the largest NFT institutional investors and virtual real estate companies.

For example, on OpenSea - the largest NFT marketplace by sales volume - anyone can turn a digital file, whether a jpeg or mp4, into an NFT by minting it, which is a very intuitive and straightforward process that consists of making a few clicks. People who are not tech-savvy don’t have to worry about this process, as the technology behind NFT protocols automatically does it for us. As such, the parcels of land are NFTs, a type of digital asset stored on the blockchain. While metaverse properties are still somewhat in their early years, prices have been surging steadily, considering the popularity of NFTs (Non-Fungible Tokens) in general. Luckily, numerous metaverse real-estate agents can guide every purchasing stage, just like they do with real-life properties. However, various problems remain in this market, the biggest is that several businesses and individual investors still don’t understand this space and its technology.

Metaverse real-estate agents and companies buy land plots on blockchain-based ecosystems such as Sandbox and Decentraland and lease them to other companies or individuals interested in diving into the virtual reality space. New Opportunities for Real Estate Agencies Some of them have already jumped in: from Meta, Microsoft, and other IT giants, to fashion brands like Gucci, and even multinationals like Adidas and Pepsico are setting up shops in the metaverse by buying or leasing properties. That said, who would have imagined back then that investment giants, fashion brands, tech corporations, and the everyday user would be using digital assets to buy virtual properties on blockchain-based metaverse? The metaverse is a booming industry, with artists, musicians, and numerous companies from different industries eager to jump on the bandwagon.
